-
Description
Open, Operate, and Sustain a World Class Martial Arts Academy with The Guidance of Seasoned Martial Arts Business Professional and Brazilian Jiu-Jitsu Black Belt Under The Great Renzo Gracie, Pat Cooligan
- Pat Cooligan has a rich history in Brazilian Jiu-Jitsu and has made a living for most of his adult life in the martial arts business, personally owning and operating 8 successful academies
- There is a formula for developing and maintaining a successful martial arts school and Pat Cooligan has broken down his proven systems for success, so that you can open a new academy or make the changes necessary to optimize your current one
- Learn the essential details for choosing a prime location where your new academy can thrive
- Understand the importance of culture, cleanliness, and maintaining an organized facility that runs in a way your students will greatly appreciate
- Run a successful children’s program with tips on putting the right people in charge, dealing with difficult students, avoiding common mistakes, and programming strategies that will help you create a solid foundation for your academy
- Utilize marketing strategies that Cooligan has been successfully using for years to keep a constant influx of new students coming through the door and back for more
Check out a free sample:
So, What Exactly Do You Get?
PART 1
- INTRO
LOCATION
- LOCATION TYPES
- ESSENTIAL DETAILS FOR CHOOSING A LOCATION
- HOW TO HAVE A WORLD CLASS FACILITY
LEASE
- OFFER TO LEASE
- LEASE AGREEMENT
- LEASE PRIVATE OR CORPORATELY OWNED?
- PERSONAL GUARANTEE
- PERMIT
PART 2
FACILITY
- CRYSTAL GENIAC INTRO
- ORGANIZATION
- IMPORTANCE OF CLEANLINESS
- CULTURE
CRM
- ADAM GENIAC INTRO
- CRM ATTENDANCE TRACKING AND BOOKING
- WEBSITE INTEGRATION
- CRM-EMAIL MANAGEMENT
- ZOOM INTEGRATION
- ADVANCED ZOOM INTEGRATION
- NEVER MISS A CALL AGAIN
- OUTRO TO CRM
PART 3
CHILDREN'S PROGRAMMING
- MOST COMMON MISTAKES
- THE RIGHT PERSON TO TEACH CLASS
- KIDS CLASS PROGRAMMING
- NO CLASS PLAN
- HOW TO DEAL WITH DIFFICULT KIDS
- KIDS CLASSES OUTRO
PAPERWORK
INVENTORY
PART 4
MARKETING
- INTRO TO MARKETING
- WEBSITE
- FACEBOOK AND INSTAGRAM
- GOOGLE ADS
- WORD OF MOUTH
- GORILLA MARKETING
- MASS EMAILS
COMPLIANCE
- INTRO TO COMPLIANCE
- BUDGETING
- PROFESSIONAL SERVICES
- STATE AND FEDERAL TAX COMPLIANCE
GYM EQUIPMENT
- BONUS MATERIAL
ROUND TABLE
- ROUND TABLE
- TESTIMONIAL FROM JAIME MENDEZ - OWNER OF RENZO GRACIE LOS ANGELES
- TESTIMONIAL FROM HOSS ZAHIRI OWNER BARRIO BJJ IN EDMONTON, CANADA
